Simply telling people that their opinions are based on morality will make them stronger and more resistant to counterarguments, a new study suggests.
Researchers found that people were more likely to act on an opinion – what psychologists call an attitude – if it was labeled as moral and were more resistant to attempts to change their mind on that subject.
The results show why appeals to morality by politicians and advocacy groups can be so effective.
For many people, morality implies a...
To strengthen someone's opinion, simply say it's based on morality
Researchers found that people were more likely to act on an opinion – what psychologists call an attitude – if it was labeled as moral and were more resistant to attempts to change their mind on that subject.
The results show why appeals to morality by politicians and advocacy groups can be so effective.
For many people, morality implies a...
To strengthen someone's opinion, simply say it's based on morality