What makes online content go viral appears to hold for academia as well, or at least for articles in Frontiers in Psychology.
According to a recent study, the positive framing of an article's findings in the title and phrasing the title in an arousing way increases how much online attention an article gets, independently of non-clickbait measures like how interesting the topic is or the length of the title.
Over 2000 article titles published in a scientific journal called Frontiers...
Academic articles with clickbait titles get more attention and shares online
According to a recent study, the positive framing of an article's findings in the title and phrasing the title in an arousing way increases how much online attention an article gets, independently of non-clickbait measures like how interesting the topic is or the length of the title.
Over 2000 article titles published in a scientific journal called Frontiers...
Academic articles with clickbait titles get more attention and shares online